The Russian Railway Museum in St. Petersburg will host third all-Russian Corporate Museum contest
In 2020 St. Petersburg will host the Corporate Museum contest for the first time. The Russian Railway Museum - structural division of the October Railway - a branch of JSC Russian Railways will be a premise for third contest with participation of museums from leading companies, state holdings and enterprises all over the country. The museum will be also an official partner of the contest.
This autumn, the contest organizer – Perm representative body of the Russian Public Relations Association – will gather best corporate museum practices at one premise. As part of the business program there will be a forum where participants will talk about prospects of the museum industry that develops rapidly and its popularity is growing. There will be corporate museums from all over the country and rich heritage of the oldest St. Petersburg museums.
“Corporate museums occupy a significant place between modern cultural institutions and make great contribution into preservation of historical, industrial and manufacturing heritage in Russia. Corporations form their collections, present them to public, involve specialists into cooperation on preservation of the past and actualization of the most modern projects, participate more actively in cities and towns cultural life. Nowadays not only the companies’ staff attends such museums. Public tries to diversify its leisure and get new experience. Corporate culture development through representation of museum collections enlarges non-material assets of a company. Performance of the contest and introduction of a dialog within the professional society between representatives of corporations and enterprises on the side and museum workers on the other illustrates significant contribution of the corporate museums to the regional culture and open this group of museums for general public”, - noted representative of the Russian Railway Museum.
“Partnership with the Russian Railway Museum is not only broadens possibilities for cooperation but also opens new prospects for development of the contest itself. Every year final events will be placed in different cities at the winners’ premises. This March, a new call for application will start. Taking into account specific premise of 2020, we are going to present special conditions for railway museums”, - commented Corporate Museum contest organizer Natalia Nechaeva.
All-Russian Corporate Museum contest was performed for the first time in Perm in 2018. Contest is aimed at development of educational, communicational and social activity of companies. Corporate museums nowadays are not only an industrial history but a strategic resource that forms company’s reputation. Corporate museums plays main role in culture forming and territory promotion; they are joining together generations and become important place for communication. Second contest in Perm gathered 92 projects from 44 participants from 32 cities and towns. In 2019 the Grand-Prix of the contest in the Best Corporate Museum nomination was awarded to the Russian Railway Museum (JSC Russian Railways, St. Petersburg).
Corporate Museum contest website http://raso.perm.ru/projects/corp-museum/